ZGS Launches New Logo

ZGS is changing its look. The launch of ZGS’s new logo is an opportunity to reinvigorate the brand and to continue to raise our profile. The new logo is a symbol of ZGS's commitment to the community. The colors of the logo, red, green and blue, are the primary colors of video and reflect ZGS’s roots in television and broadcasting. Since 1984, ZGS has been proud to be a Hispanic broadcaster with a special commitment to service, the celebration of our heritage and culture, and to making a difference in the communities we serve. The new logo is a reflection of all that ZGS does. Employees will have access to the new logo and to a style handbook that provides guidelines and resources for using the new logo. It is critical that all material with the old logo be updated. In addition to the new logo, ZGS is also changing its name from ZGS Broadcast Holdings, Inc. to ZGS Communications. If you need assistance updating any materials please contact Tara Ballesteros.

VIVA 900 displays the check from their fundraising efforts

WILC VIVA 900 AM Raises More Than $238,000 for Children with Cancer

The Hispanic community in the Washington DC Metropolitan Area showed their support to the St. Jude Children’s Research Hospital in VIVA’s first Promesa y Esperanza Radiothon. The event held in April, raised $238,255 in pledges to help children suffering from life-threatening diseases. VIVA 900’s volunteers, sponsors and WZDC personalities helped answer the phones and fill out pledge forms. As the final fundraising effort was revealed, joy and satisfaction filled VIVA 900’s studio. “In my twenty-five years in the broadcasting industry, I’ve never seen a more passionate response from a station’s listeners – affirmed VIVA’s General Manager, Mark O’Brien. “The generosity of the Hispanic community is simply outstanding.” Promesa y Esperanza is one of the most successful radio fundraising programs within Hispanic radio stations in the United States, and VIVA 900 is the only station in the DC Metropolitan Area to participate. VIVA plans to continue supporting the Radiothon on an annual basis.

Tampa’s Feria de la Familia Team

Tampa’s Feria de La Familia a Huge Success

WRMD’s first Feria de la Familia was a huge success with crowds of people lining up to meet Gabriela Spanic, and groups of people dancing with Miguel Varoni and Catherine Siachoque. 3,000 people participated in the event, which was held on May 14 at University Mall. Tumba Banda's music was vibrant and kept the crowd moving. Visitors were thrilled with the variety of sponsors including Southern Ford Dealers, Amerigroup, and Bright House, as well as the availability of information. Children were delighted by the Home Depot workshops and parents enjoyed massages from Orozco Medical Center. Press coverage of the event was found in the Tampa Tribune, Las Americas Herald, La Prensa Mexicana, Conexiones and Mi Barrio Latino.

Race for the Cure participants from left to right: Nancy Brinker, Jaqueline Smith, Ana María Polo

WZDC Sponsors Race for the Cure

In an effort to increase breast cancer awareness among the Hispanic community, in Washington, DC WZDC sponsored the Susan G. Komen National Race for the Cure for the second year. Dra. Ana María Polo of Caso Cerrado, lead the Parade of Pink of 3,500 survivors including celebrities, such as Jacqueline Smith of Charlie’s Angels, and Susan G. Komen Foundation Founder, Nancy Brinker. Nearly 52,000 participated and $2 million was raised in this year’s Race.

Northeast Local Programming Initiative

On May 14 team members from the Boston, Hartford/Springfield, and Providence television stations gathered at WNEU in Boston to explore the idea of producing a local variety program. After a day long brainstorming session and several subsequent planning meetings the show is closer to becoming a reality. The show is titled SALU2: Nueva Inglaterra and will air weekly beginning this fall. SALU2 will be produced locally and will include segments on entertainment, living, technology, health, beauty, fitness, education, travel and consumer reports. The program will capitalize on existing relationships and previous successes, as well as encourage new partnerships. This is an exciting opportunity so stay tuned for updates on the development of SALU2.

The KTDO team with Alfonso “Poncho” De Anda

KTDO Hits a Promotion Home Run

The El Paso team hit a promotion home run on June 11 when it hosted De Mañanita and Miss Universe personality, Alfonso “Poncho” De Anda, for an event in conjunction with Perry Ellis and Foley’s department stores, which attracted hordes of enthusiastic fans. Fans came to Cielo Vista Mall to see the man People en Español named one of the world’s 50 most beautiful Latinos. Participants registered to win a sweepstakes, which included a trip for two to Miami. De Anda took part in interviews with two of the top radio stations in El Paso, as well as a local events program, which airs on Telemundo 48. The Gannett newspaper in El Paso and the NBC affiliate also covered De Anda’s visit. The sponsors of the promotion expressed great satisfaction with the event, and local participation.

WZDC Anchor Hosts National Academy of Arts and Science Award Show

Washington DC’s news anchor, Liliana Henao was selected to co-emcee the National Academy of Arts and Science (The Emmy's) Award show on June 18 in Washington, DC. It was exciting to see the face of WZDC host such a prestigious show. Liliana was accompanied by big network TV names such as Tony Perkins from Good Morning America and Lea Thompson from Dateline NBC. Congratulations and Great Job Liliana!

From left to right: Catherine Siachoque, Miguel Varoni and Ana Lucia Domínguez

Boston and Providence Partner for Latin Billboard Music Awards Promotion

WRIW Providence and WNEU Boston partnered to host an on air “call and win” promotion to give away tickets to see the Latin Billboard Music Awards. The prize included tickets to the awards show, transportation, hotel and $200 spending cash. Miguel Varoni, Catherine Siachoque and Ana Lucia Domínguez from Telemundo’s soap opera Te Voy a Enseñar a Querer were on-hand to pick the lucky winners. Liliana Carmona was the winner from Providence and Shelly Price was Boston’s winner. Promotion participants had the opportunity to meet the stars in Providence and Boston and received autographed pictures.

Rumba 680 Broadcasts Live from Busch Gardens

DJs Nandy Davila and Luis E. “el Chiquillo” participated in the opening of Florida’s tallest rollercoaster, Sheikra, at Busch Gardens. The promotion featured Davila’s live broadcast, and Rumba 680 listeners had the opportunity to ride the 200-foot tall rollercoaster. Sheikra provides three minutes of excitement and features an under-ground tunnel, as well as a water finale. Local artist Alexa was also part of the promotion, signing autographs for fans.

Fiesta Caliente - Universal Citywalk

WTMO Orlando partnered with the Florida Lottery for a great watch-n-win promotion. Viewers had the opportunity to win VIP passes to Universal Orlando’s Fiesta Caliente, a Memorial Day weekend celebration with hot Reggaeton and Salsa artists. Our own Giorgina Pinedo was at the event hosting the stage and conducting interviews for her local program ENTRE NOS.

Gabriela Spanic and VJ Mar from Rumba 100.3 FM

Fiesta Medina Orlando

20,000 Latinos packed Festival Park in Orlando for Fiesta Medina to enjoy live music from Frankie Negron, Fulanito, Grupomania and more. Telemundo talent, Gabriela Spanic was present and charmed the audience. She signed autographs and took pictures with her fans at the WTMO Orlando booth.

The Telemundo float heads west on Chapel St. on Yale University’s Campus

Arriba Puerto Rico

WRDM T13 and WDMR T65 participated in the annual Connecticut Puerto Rican state parade on June 5. This 42-year-old celebration of Puerto Rican culture draws over 100,000 visitors annually, representing the largest Hispanic event in the state. Hartford/ Springfield partnered with local radio station Hot 93.7 FM to bring music and entertainment to the celebration. Thousands of people lined the streets waving Puerto Rican flags, wearing red, white and blue and chanting “Arriba Puerto Rico” as DJ Cream mixed salsa and reggaeton beats. The event’s main attraction was Telemundo’s “biggest” celebrity, a 10-foot tall “T” that stood in the center of the float.

Rumba shows off their float

Tampa Bay’s Puerto Rican Festival

On April 24 Rumba 680 participated in Tampa Bay’s Puerto Rican Festival held in Ybor City entering a float in the parade. More than 60,000 people attended the event, which included the parade, cultural performances, an arts and crafts fair, games, music and food.

The Boston team at their booth

Summer Festival Season at Semana Hispana de Lawrence

On June 18th Boston kicked-off their summer festival season at Semana Hispana de Lawrence. The WNEU booth had something for everyone, information about programming, games and prizes. The Boston team announced their Feria de la Familia brand new car giveaway at the festival, and the car will be showcased at various festivals throughout the summer.

Día de San Juan in Tampa Bay

On June 25 Rumba’s DJ Nandy Davila was at Adventure Island, Tampa Bay’s water park, to broadcast live for el Día de San Juan, a celebration of Puerto Rican heritage. Salsa Artist Edgar Joel was part of the festivities signing autographs for fans.

Comments, suggestions or ideas for the newsletter? E-mail Tara Ballesteros tballesteros@zgsgroup.com

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