From left to right: Alejandro Fernández, Marc Anthony and Chayanne

Marc Anthony, Alejandro Fernández, and Chayanne Concert a Huge Success

ZGS partnered with Clear Channel Music Group to promote the Marc Anthony, Alejandro Fernández and Chayanne concert on September 10 in Washington, DC. VIVA 900 and WZDC Washington worked together to promote the concert throughout the DC metro area. The groundbreaking combination of Chayanne, Anthony, and Fernández put on a dynamic three-hour show where each artist performed separately, and then joined together on stage for the last song in front of thousands of screaming fans, the Roberto Carlos classic Amigo. With over 12,000 fans in attendance, it was the region’s largest Spanish language concert ever.

WRDM/WDRM Hartford/Springfield Receives Hispanic Excellence in Media Award

On September 17, WRDM/WDRM was honored with the Hispanic Excellence in Media Award at the 6th Annual Hispanic Professional Network (HPN) Gala Awards Ceremony. The award was a special recognition category this year and honors WRDM/WDRM’s exemplary service to the Hispanic community. The award is a statement about the success of the television station and recognizes the benefits the station provides the local Hispanic community. The awards gala is held annually in commemoration of Hispanic Heritage Month. HPN is a non-profit organization aimed to serve as a unifying source of information, communication and cultural enrichment for the Hispanic community and their mission is to engage Hispanics in positively impacting the quality of life where they live and work.

WZGS station manager Jayme Ribeiro Neto

WZGS Channel 44 Launches in Raleigh/Durham

WZGS Telemundo Channel 44 launched in Raleigh/Durham at the end of the third quarter. For the official launch WZGS hosted a luncheon for local community leaders and businesses highlighting programming and community involvement. The Raleigh community is eager to have a new Spanish language channel and WZGS has received a tremendous welcome. Jayme Ribeiro Neto is the station’s general manager joining WZGS after working for WZDC in Washington, DC. WZGS broadcasts at 150 thousand watts and reaches all of the Raleigh area. Negotiations are underway for the addition of the channel to Time Warner Cable’s basic package. The station is still in the developmental stage and should be fully operational by first quarter 2006.

WNEU Boston Announces Cable Coverage in Worcester

Charter Communication’s cable system in Worcester, MA is now carrying WNEU Telemundo Boston. The launch in Worcester includes Auburn, Charlton, Leicester, Oxford/Millbury, Paxton, Southbridge, Uxbridge, Webster, Westborough, and Worcester City. According to the latest census, there are more than 50,000 Latinos in Worcester. An extensive launch campaign is currently underway to promote Telemundo programming.

Telenoticias Orlando team

WTMO Orlando Receives Paoli Awards

After only eight months on the air, Telenoticias Orlando was recognized by Premios Paoli at the 2005 Awards Ceremony, receiving a total of nine awards including Television Station of the Year and Best News. WTMO also received awards for News Anchor of the Year (Luis Mercado), Sports Reporter of the Year (Adriana Monsalve), News Reporter of the Year (María Isabel Hernández), Investigative Reporter of the Year (Francisco Flores), Best New Weather Reporter (Sergio González), Host of the Year (Giorgina Pinedo), and Journalist of the Year (Homan Machuca). Telenoticias Orlando received the majority of the awards for which they were nominated.

The Viva 900 team with the winning family and their new car

VIVA 900 Celebrates 4th Anniversary

VIVA 900 celebrated its fourth successful year of broadcasting by giving away a brand new Volkswagen Beetle Convertible! Throughout the month of August, VIVA 900 and King Volkswagen registered over one thousand listeners to participate in this phenomenal contest. The grand prize drawing took place on August 28 at the dealership. More than five hundred people attended the event to determine who would take home the Beetle. Attendees had the opportunity to meet their favorite VIVA personalities while enjoying an afternoon filled with music, great food and fabulous prizes, including $500 in airline vouchers, VIP tickets to the concert of Marc Anthony, Chayanne and Alejandro Fernández, and much more. At the end of the event the grand prizewinner was selected among nine finalists. The lucky listener was Oscar Mendieta, from Nicaragua. “I still cannot believe it! My family is currently going through a difficult situation, and winning this automobile shows me that I am very lucky and things will get better. I am truly thankful to VIVA 900 for such wonderful prize” stated Mendieta.

From left to right Raul Magdaleno, Julissa Marenco and Alicia Romero

WZDC Sponsors Scholarship

WZDC Washington was a sponsor of this year’s Hispanic College Fund scholarship program.
The 2005 scholarship award recipients were honored at the 12th Annual Hispanic College Fund Awards Gala on October 26 in Washington, DC. General Manager Julissa Marenco attended this year’s event where she had the opportunity to meet the recipient of WZDC’s scholarship, Raul Magdaleno. Raul is a Communications major at Southern Methodist University. Also, being honored as a scholarship recipient was Alicia Romero, WZDC’s mentee. Alicia is a Business Administration major at Pepperdine University.

Fall Preview in El Paso

KTDO’s Fall Preview Promotes Programming

On September 29, KTDO in El Paso hosted a Fall Preview celebration for the market’s top advertisers. The event took place at the beautiful new El Paso Museum of Art. Those attending mixed with the T48 staff and admired the southwestern artwork. The big draw was Ana María Polo, of Caso Cerrado, who did a fantastic job of meeting and greeting clients and posing for pictures. The 100 attendees were then invited to the large museum theater to watch the video presentation on the “Hecho para Ti” campaign and the upcoming programming on Telemundo. Ms. Polo followed with an entertaining presentation of her show and Telemundo. Clients were treated to a delicious southwestern buffet and more than a little attention from the KTDO sales staff. It was a fantastic evening and a great success.

WTMO Orlando Participates in Blood Drive

On October 28, WTMO partnered with Florida’s Blood Centers, WESH (NBC), Magic 107.7 and La Nueva Mega Radio for a very successful Hurricane Wilma relief drive. The blood drive collected 70 units of blood at the state headquarters and 351 units throughout all of Florida. The blood donations were given to emergency and trauma units, cancer treatment centers and other medical centers and hospitals throughout Florida communities, especially to hospitals in counties devastated by Hurricane Wilma. Monetary donations were also collected to benefit the American Red Cross to assist hurricane relief efforts. The philanthropic event was another milestone in the NBC/Telemundo Orlando partnership and would not have been possible without the dedication and involvement of the news team and master control.

Feria de la Familia is a ZGS signature community event for the entire family and serves local Hispanics by providing information about education, health, insurance, finances, legal assistance and much more. Telemundo talent attends the events and is always very popular along with the planned activities for the whole family. Feria de la Familia is designed to entertain, empower and educate and is held in a variety of ZGS markets. Recently four stations hosted extremely successful events:

WZDC Washington, DC - December 11

An estimated 7,500 people braved the cold weather to attend Feria de la Familia in Washington. This year WZDC’s Feria was full of holiday cheer with one of the attractions being free pictures with Santa Claus. Other highlights included sampling from Goya and Starbucks, a rock wall, free health screenings, and a money machine from Provident Bank. Children enjoyed story telling and the arts and crafts activities available to them at the Home Depot and Commerce Bank booths. Giveaways included $500 for one of the first 500 to enter this year’s Feria, Delta airline tickets, and computers. Marina Miguel was the grand prizewinner of a Toyota Tacoma pick-up truck. The news team from Telenoticias 64 and Telemundo stars including Jeanette Lehr, Pablo Azar, Pedro Moreno, and Melvin Cabrera were on hand to meet fans. Entertainment was provided by local groups La Familia Hoyos, Firma, Raices de Bolivia and William William. There was something for everyone at this year’s Feria and clients left extremely satisfied with their experience.

WNEU Boston - October 23

Over 7,500 people attended Feria de la Familia in Boston taking part in a variety of activities. Medical professionals were available to perform eye exams, blood pressure readings and over 1,500 participants received free cholesterol screenings. Feria attendees entered raffles to win prizes such as airline tickets, bikes, Red Sox memorabilia, TVs, computers and gift baskets. Maria Castañeda was the lucky winner of a new car, a 2006 Toyota Scion XB. In addition to the raffle for the car one of the major highlights was the participation of Dora the Explorer who welcomed over 2,500 children.

WRDM Hartford and WDMR Springfield – October 16

WRDM/WRMD’s first ever Feria de la Familia welcomed over 10,000 participants from Connecticut and Massachusetts making it the most successful event in this category. Telemundo stars Dr. Ana María Polo, Poncho de Anda and Candela Ferro were on hand to interact with fans. The event included musical performances by The Latin Heartbeat Orchestra, 2ble Bombazo, Bizcochito, el Babyface de la Bachata, N’klabe and Grupo Mania. Businesses introduced new products and services, educated their target audience, generated sales leads and enhanced their image and visibility among the New England Hispanic community.

WTMO Orlando – July 30

Over 15,000 people attended Feria de La Familia this year in Orlando. Highlights of the event included great entertainment from international salsa artist Charlie Cruz, the interactive children’s area, and Jorge Rivera Nieves and Ivonne Solla from Telenoticias Puerto Rico. WTMO’s Feria also demonstrated the philanthropic side of Feria participants with many people choosing to give blood at the Central Florida Blood Center booth. Exhibitors including Amerigroup, Daytona Beach Speedway, Discount Auto Parts, ERA, Florida Blood Center, and Home Depot were extremely pleased with this year’s event and the opportunity they had to reach the Hispanic community of Central Florida. WTMO is already looking forward to next year’s Feria scheduled for July 29, 2006.

Crowds at the Hispanic Heritage Festival

WWDT Ft. Myers/Naples Hispanic Heritage Festival of Southwest Florida

In recognition of Hispanic Heritage Month, WWDT and Comcast partnered to host the Hispanic Heritage Festival of Southwest Florida on October 15. The festival celebrates southwest Florida’s diverse Hispanic cultures and offers local Hispanics the opportunity to experience and embrace the legacy of Hispanic culture through entertainment, and other family oriented activities. The festival’s stage featured a variety of musical guests including Khazier and Beby Joah, Arcángeles, Grupo Millenio, Inalcanzable, Espiritus 3D and Calle Ciega. The headliner of the event was Domenic Marte singing his latest bachata hits. The festival boasted an extensive kid’s zone where Dora the Explorer and Sponge Bob Squarepants made special appearances.

Pablo Azar and Erick Elias greet fans

WRMD Tampa Conga Caliente

The second annual Conga Caliente festival took place at Al Lopez Park on November 20 and was a huge success. Approximately 25,000 people attended the festival. Visitors enjoyed exhibitions, food, and live performances by Andy Andy, Grupo Mania, Brother’s Band and Conga. WRMD had its own booth giving away promotional items such as maracas, t-shirts, and bags. In addition, Telemundo talent Pablo Azar and Erick Elias from El Cuerpo del Deseo were present. They signed autographs for over 2 hours, packing the booth with many excited fans. Azar and Elias also had stage presence raffling prizes including Telemundo gift baskets.

WTMO Orlando Calle Orange

On October 30, WTMO participated in Calle Orange, Central Florida’s largest Hispanic festival. This was the seventh year of the festival and Telemundo has been part of it from the beginning. More than 50,000 people attended Calle Orange, which covered ten blocks. Participants were drawn to the food and entertainment. WTMO partnered with the Orlando Sentinel and had the best stage of the event. Musical guests included El Gran Combo de Puerto Rico, Fulanito, Angle and Khriz, and Michael Stuart. The stage was emceed by Telenoticias anchor Luis Mercado and Entre Nos host Giorgina Pinedo.

Comments, suggestions or ideas for the newsletter? E-mail Tara Ballesteros tballesteros@zgsgroup.com

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