From Ron’s Desk

Summer is an exciting time at ZGS as our stations head out into the community to take part in local festivals and community events; a time when our commitment to localism is most evident. And with La Feria de la Familia scheduled in five markets throughout the summer and early autumn, summer is truly our busiest time of year. From Ft. Myers to Boston we’re taking part in community initiatives and initiating community partnerships; building playgrounds, walking to raise money for Parkinson’s and breast cancer research, helping communities prepare for Hurricane season, receiving awards and promoting literacy and La Buena Vida. With the expansion of local program Salu2 Nueva Inglaterra, throughout New England, and the premier of local program Que No Ves Somos Tres! in El Paso, and the upcoming launch of the 11pm news in DC, ZGS is stronger than ever in our communities. It is our profound commitment to service, localism, and our Hispanic heritage, that distinguishes our stations in each community. Thank you all for all that you do to make a difference. Have a wonderful summer!

Julissa Marenco Selected as 2007- 08 White House Fellow
Julissa Marenco, longtime ZGS employee and Washington, D.C. General Manager, has been chosen as a 2007-08 White House Fellow. The White House Fellow Program is the country’s most prestigious program for leadership and public service, offering exceptional young men and women firsthand experience working at the highest levels of the federal government. The program has fostered leaders in many fields, including former Secretary of State, Colin Powell; Secretary of Labor, Elaine Chao; former CNN President, Tom Johnson; and former Senator, Timothy Wirth, to name only a few. Congratulations on this remarkable achievement, Julissa. ZGS is extremely proud.
2007-08 White House Fellow, Julissa Marenco
Entre Nos’ Giorgina Pinedo Receives Community Award
Giorgina Pinedo, host of Orlando’s local television program, Entre Nos, received Orange County’s Convocatoria de Mujeres Hispanas Award. The award recognizes Giorgina’s leadership and outstanding contributions to the community. As host of Entre Nos and as a role model within the Hispanic community, Giorgina proudly represents WTMO and ZGS.
Salu2 Hosts Featured
WRDM/ WDMR’s Omar Morales and Brenda Guerrero were featured in La Voz Hispana newspaper. The article highlighted the expansion of the popular local variety show throughout the New England region to reach viewers in Providence, and Boston as well as Hartford/ Springfield.
WZDC Station Retreat
WZDC held a station retreat in April, featuring guest speaker, Rafael Colon. Rene Avelar received the Ziggy Award, Nicole Quiroga received the Million Dollar Club Award, and Cristina Moreno de los Rios, took home the Team Spirit Award. Congratulations!
Employee Recognition
Aloha Raul

WTMO’s Raul Lugo and his wife Deborah on their recent trip to Hawaii. Raul received the trip as recognition for being part of the Million Dollar Club.

Ziggy Leadership Award and Ziggy Excellence Award

The objective of the ZGS Ziggy Excellence Award is to acknowledge employee efforts and to recognize commitment, creativity, and initiative. The ZGS Leadership Award is given to members of the management team who demonstrate leadership, creativity, innovation and excellence. Winners of the awards receive $150 and a recognition certificate. Please be sure to honor your colleagues that go above and beyond by nominating them for these awards.

1st Quarter 2007
Ziggy Excellence Awards

KTDO El Paso
Margarita Castañon

WRDM/WDMR Hartford/Springfield
Brenda Mulero

WTMO Orlando
Luis Perez

WRIW Providence
Julie Ramos

WRMD Tampa
Jota Garcia

WZDC Washington, DC
Rene Avelar

WILC VIVA 900
Mavi Baez

ZGS
Karen Taylor

ZGS Leadership Award

Lorena Castañeda

New Members of the ZGS Family
WNEU Boston

Michael Gillespie
Alexandra Montes
Maria Rivera

KTDO El Paso
Victor Carmona
Crystal Hernandez
WWDT Ft. Myers/Naples
Luis Santos-Zanelli
WRDM/WDMR Hartford/Springfield
Brenda Guerrero
WTMO Orlando
Joan Basco
Damaris Millan
Ana Roman Solorzano
WZDC Washington, DC
Angelica Herrera
Mariden Lord
WILC VIVA 900AM
Sandra Baires
Jorge Castro
ZGS Photo Gallery
WZDC Washigton, DC race for the Cure Team
Ana María Polo engages the crowd at Tampa's Feria


Julissa Marenco and baby Leo
The WTMO team with Edgar Lopez
Telemundo fans at the Connecticut Puerto Rican Day Parade
Ron Gordon, Kaitlin McMenemon, Mike Gillespie, and Moraima Gutierrez at the Upfront
Dame Chocolate Mother's Day winners enjoy a Mexican dinner
Spotlight
The Salu2 Nueva Inglaterra team, Brenda Guerrero and Omar Morales
 

Salu2 Nueva Inglaterra Goes Regional

WRDM/ WDMR Hartford/ Springfield’s Salu2 is expanding to reach audiences across New England, through WNEU Boston and WRIW Providence. The show’s expansion reflects its unique relevance within local communities as well as the larger New England Hispanic population. Hosted by Brenda Guerrero and Omar Morales, Salu2 Nueva Inglaterra, is an innovative local variety show, featuring community issues in an engaging format.

The crowd gets moving at Tampa’s Feria
 

Tampa’s La Feria de la Familia Celebrates Mothers Day with the Stars!

WRMD Tampa’s La Feria de la Familia, in its third year, hosted over 2,000 attendees for a day filled with music, contests, games, giveaways, Telemundo talent and community resources. La Feria included over 40 sponsors and exhibitors, providing a wealth of information in Spanish on a range of topics including education, legal assistance, health, finance and insurance. Sponsors benefited from the opportunity to interact directly with Tampa’s Hispanic community while families enjoyed live music by local band, Sol Caribe, Venezuelan group, Cuerco Trancao and headliner Michael Stuart. WRMD also gave away a weeklong trip for two to beautiful Punta Cana, Dominican Republic. The contest, which called for viewers to make nominations and describe why their own mother deserved a trip to Punta Cana, culminated at La Feria on Mother’s Day.

Fort Myers’ Feria de la Familia
 

La Feria de la Familia Rocks Fort Myers

WWDT Fort Myers hosted their inaugural La Feria de la Familia on June 3 at the Harborside Event Center. The event attracted thousands of families from around the region. Beloved Telemundo stars, Ana María Polo, of Caso Cerrado, Jullye Giliberti, Ricardo Chávez and Khotán of Dame Chocolate, engaged the crowd onstage and off, signing autographs, taking photos with adoring fans, dancing and leading the fun. Other highlights included a performance by Circus Anastasini, a Kids Zone play area, and a Quinceañeras fashion show. The afternoon peaked with live music by Eddie Santiago and Colombian singer, Carolina La O.

WZDC’s La Buena Vida Changes Local Lives

WZDC Washington, DC’s 12-week La Buena Vida campaign came to a successful end with a comprehensive makeover for each of the 4 ambassadors, who over the past 12 weeks have worked hard to change their lifestyles to incorporate healthy eating, portion control and regular exercise. Each ambassador lost a minimum of five pounds, and ambassador Raul Llano lost over 25 pounds in total. La Buena Vida is a health and lifestyle consumer education and outreach program. Through a dynamic series of television segments and public events, La Buena Vida promotes healthy and balanced living to the Hispanic community.

WTMO Orlando weatherman, Sergio Gonzalez
 

ALERTA DE HURACAN: Helping Florida Communities Prepare for Hurricane Season

WTMO Orlando and WWDT Fort Myers issued annual ALERTA DE HURACAN brochures, as part of their community initiatives to help promote hurricane preparedness. The stations offered information on a wide range of issues, including safety, evacuation plans, storm tracking maps, insurance, and other community hurricane resources. The brochure also featured practical tips from WTMO Orlando weatherman, Sergio Gonzalez.

Candela Ferro and Moraima Gutierrez at the Upfront
 

Telemundo Programming a Big Hit at Hartford/Springfield’s Red Carpet Upfront

WRDM/ WDMR Hartford/Springfield’s Upfront presentation revealed Telemundo’s 2007/2008 original programming slate at the Emperor at the Linden in Hartford, CT. Brenda Guerrero and Omar Morales, of New England’s local show Salu2 Nueva Inglaterra, greeted guests on the red carpet, alongside Candela Ferro, host of the highly anticipated Al Rojo Vivo Fin de Semana. Hosted by Ronald Gordon, President ZGS Communications, Mike Gillespie, Senior Vice President and Moraima Gutierrez, Station Manager for WRDM/ WDMR Hartford/Springfield, the Upfront presentation was an exciting red carpet event, which provided advertisers and viewers a unique glimpse of the Telemundo experience.

WTMO Orlando’s News Coverage Transcends Borders

WTMO Orlando’s Telenoticias news team traveled to Mexico, Colombia, Puerto Rico, Washington, D.C. and Miami, throughout the month of May for sweeps, bringing viewers international news coverage and highlighting issues of cross cultural importance to Central Florida’s Hispanic community.

 

Que No Ves Somos Tres!

KTDO’s, Que No Ves Somos Tres, an innovative, local variety program, in its first month, has received an overwhelming response from the communities of El Paso, Las Cruces and Juárez. The show, hosted by Gonzalo Olivas and Rocio Madrid, features local issues in an engaging format, highlighting the area’s colorful culture, people and history, while emphasizing the community ties between El Paso, Las Cruces, and Juárez.

Telemundo fans at the Toyota Truck Giveaway
 

The GREAT TRUCK GIVEAWAY in Fort Myers

WWDT Fort Myers hosted a community Toyota truck giveaway with over 500 people in attendance. The lucky winner Alfredo Gaspar walked away with a brand new Toyota Tundra, but everyone enjoyed the free food and refreshments. The event took place at the Fort Myers Toyota Truck Center, with the charismatic Rosy Arciga, “La Peluche,” from local television show Ah Canijo as host.

WRIW’s Dame Chocolate Mother’s Day winners
 

WRIW Providence Celebrates Mother’s Day with Dame Chocolate Event

WRIW Providence mothers were nominated to take part in a special Dame Chocolate Mother's Day event. 10 mothers were chosen and invited to attend the special award ceremony, where they received prizes from a range of sponsors. Giveaways included gift certificates to nail salons, hair salons, jewelry stores, furniture stores and a grand prize trip to meet the cast of Telemundo’s hottest novela, Dame Chocolate. The event was hosted by Salu2 Nueva Inglaterra co-host, Omar Morales.

Giorgina Pinedo interviews Michael Stuart at the Billboards

Stations, Clients, Fans Attend Latin Billboard Awards: Latin Music’s Biggest Night

Lucky clients and viewers were invited to enjoy Latin music’s biggest night at the 2007 Latin Billboard Awards. Each ZGS station awarded several lucky viewers with tickets to the big night. Mariano Barba, the multitalented singer, was the highlight of the evening, bringing home 4 awards, in categories including “Song of the Year” and “Best Regional Album.” Among the stars in lovely Coral Gables, Florida, it was truly a night to remember.

Proyecto Fama’s lovely host, Penélope Menchaca
 

Talent Takes Over with Boston’s Proyecto Fama

Proyecto Fama 2007, WNEU Boston’s popular local vocal talent search, came to an exciting end at the Roxy in downtown Boston. The grand finale featured the performances of Proyecto Fama’s ten finalists. Pablo Agrenis de la Cruz of Everett, MA won the first place prize of $1,000 and an opportunity to visit Telemundo Network Studios in Miami, Florida with his rendition of “Nada Es Para Siempre” by Luis Fonsi. Charismatic host, Penélope Menchaca, of Telemundo’s 12 Corazones, along with other media and music professionals, judged the finalists. Proyecto Fama showcased the vocal talents of dozens of local viewers through several rounds of auditions and performances in front of a live audience.

Ricky Martin with winners Rebecca Shireen Saroea and Jon Gabriel
 

WRMD Tampa Sends Viewers to See Ricky Martin’s ‘Black and White’ Tour

WRMD Tampa, Brasilia Grill and Exito Supermarket sent 12 lucky fans to see superstar Ricky Martin in concert on the final night of his tour in Orlando. The winners arrived in style in a limousine and several of them had the opportunity to meet the talented performer in person.

ZGS in the Community
The Telemundo team in front of the Penske van of books
 

WZDC’s Leer para Vencer Collects Over 1,000 Books

On Sunday, June 24 WZDC Telemundo Washington, DC partnered with Penske to promote literacy and reading in the Hispanic community. Viewers, responding to the Leer para Vencer campaign, filled a entire Penske van with books to be donated to Casa de Maryland, a nonprofit dedicated to the Hispanic community. WZDC's news anchor, Lilliana Henao, hosted the event and answered viewers questions. On the day of the event, participants also had the opportunity to meet Telemundo stars Angelica Celaya from the novela Marina and Alfonso (Poncho) de Anda from the morning show, Cada Día. The two read stories and signed autographs at the event.

KTDO volunteers

KTDO and Kaboom! Build Another Playground

As a part of KTDO Telemundo’s ongoing partnership with Home Depot, the station spent a day building a playground for tenants living in a South El Paso government-housing complex. From sun up to sun down, hundreds of volunteers helped construct the playground. Kids living in the housing complex were elated to discover a brand new playground when they returned home from school. KTDO El Paso’s last Kaboom! project helped put up a playground in Socorro, Texas.

Telemundo fans of all ages at Durham’s Latin Festival
 

WZGS Opens Festival Season with Durham Latin Festival

WZGS Raleigh/Durham participated in Durham’s Latin Festival on June 9th. The WZGS booth was received with much enthusiasm, as viewers stopped by to pick up t-shirts and other prizes. Fans expressed their continued interest in seeing Telemundo 44 on cable and their appreciation of WZGS involvement in the community.

Gearing up for the Parkinson’s Walk
 

KTDO El Paso Walks for Parkinson’s

KTDO El Paso sponsored and participated in the second annual Parkinson’s Walk with hundreds of other supporters at the Highlands Regional Rehabilitation Hospital. As a main sponsor of the event, Telemundo 48 raffled off prizes and helped keep walkers hydrated by handing out water during the two-mile walk.

Salu2 hosts Omar Morales and Brenda Guerrero
 

ZGS Stations Kick Off Festival Season

With summertime comes festival season. In Orlando, WTMO was on hand at central Florida’s second largest festival, Fiesta Medina, promoting Telemundo’s Sin Verguenza and dancing with the crowd. At the Central Florida Puerto Rican Parade, Telemundo’s Edgar Lopez was named Grand Marshall. In Connecticut, WRDM celebrated the state’s Puerto Rican Day Parade with over 25,000 people and in Washington WZDC managed a booth and gave away prizes at the annual Salvadorian Festival Chirilagua.

WZDC and survivor Adamari Lopez at the Race for the Cure
 

WZDC Sends a Team to Race for the Cure

WZDC Washington, DC sent a team of runners and walkers to participate for the fourth time in the annual Susan G. Komen Race for the Cure. The WZDC team, along with 46,600 other participants, helped raised money and awareness for the fight against breast cancer. The race, which took place along the National Mall, was a powerful event, bringing together thousands of supporters, survivors, and others who have been affected by this devastating disease.

Comments, suggestions or ideas for the newsletter? E-mail Tara Ballesteros tballesteros@zgsgroup.com

 
WNEU Boston - KTDO El Paso - WWDT Ft. Myers-Naples - WRDM Hartford
WTMO Orlando - WRIW Providence - WZGS Raleigh - WDMR Springfield
WRMD Tampa - WZDC Washington DC
 
WGES 680am - WILC VIVA 900am - WAMA LA INVASORA 1550am
 

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