Cape Coral welcomes WWDT

WWDT Ft. Myers-Naples Expands Coverage

WWDT Ft. Myers-Naples is now available on Comcast’s channel 15 in the Cape Coral area. The inclusion further expands WWDT’s coverage. Residents of the Cape are delighted that they will now receive the local Telemundo station which includes En Casa con Martin Ycaza, a local magazine show that airs weekdays at 11:30 am and VIP, a local entertainment program that airs weekly on Sundays at 11:30 am. WWDT has experienced steady growth and is recognized in the community for its local leadership and involvement with signature events.

Triunfadores winners with Homan Machuca and Olga Aymat

WTMO Orlando Honors Community Leaders

WTMO Orlando presented the First Annual Triunfadores Awards Luncheon on October 1 at the Florida Hotel and Conference Center. The awards luncheon celebrated Triunfadores, those who have triumphed and made a difference in the community. Triunfadores is also a weekly segment that has been a part of WTMO local news, Telenoticias Orlando, since 2005. Categories and winners included: Angel Martinez, La Rondalla de Orlando, Arts and Entertainment; Dora Tora, La Prensa Orlando Newspaper, Business; Jose Maunez Cuadra, University of Central Florida, Education; Mildred Fernandez, Orange County Commissioner, Government and Law; Mirna Chamorro, Orange County Health Department, Health; Carmen Carrasquillo, Osceola Council on Aging, Non-Profit; Father Miguel Gonzalez, Diocese of Orlando, Of the People; Camille Alicea, Kissimmee Police Department, Security; and Senator Mel Martinez Triunfador of the Year. The 2009 Awards was sponsored by JetBlue Airways, The Home Depot and by holaciudad! . Winners were selected by viewers of WTMO online at www.holaciudad.com.

Cindy Zavala receives her award

WZDC Washington Holds Hispanic Heritage Essay Contest

WZDC Washington in association with NBC 4 hosted the annual Hispanic Heritage Essay Contest Reception on September 30 at NBC Studios in Washington, DC. The reception honored the 7 essay finalists from area high schools who gave their opinions on why Hispanic Heritage Month is important. Each year WZDC and NBC 4 partner to offer students in the Washington, DC metropolitan area the opportunity to win scholarships, prizes and recognition through and essay contest focusing on Latino culture. Essayists are asked to write a 1,000 word response to the question, “Why is Hispanic Heritage Month Important?” The essays are then sent to a panel of judges, consisting of community leaders and partners, who select the finalists in the competition. The top essayists are then invited to the reception where they are encouraged by local media personalities and celebrated by teachers, mentors and family. The top 3 students were asked to share their essays with the audience before being awarded their educational awards. The first place winner also receives a brand new laptop. This year’s winner was Cindy Zavala.

The VIVA 900 team with Ricardo Arjona

VIVA 900 AM Celebrates 8th Anniversary

VIVA 900 AM celebrated its 8th anniversary on August 6 by giving away 300 tickets to the Ricardo Arjona concert at the Patriot Center. VIVA was honored to receive calls from so many listeners who reminisced about the most memorable shows over the past 8 years. VIVA also received well wishes from many community partners.

Party attendees watch the programming presentation

KVDA San Antonio Previews Programming

KVDA San Antonio hosted a highly anticipated launch party and fall preview on October 1 at their station. The staff at KVDA was proud to give clients, agencies, community leaders and elected officials, a close look at what ZGS Communications is all about, and a sneak peek of Telemundo's exciting new programming. The party also highlighted holaciudad! launching soon in San Antonio. Guests left knowing that KVDA and ZGS will continue to strengthen the community and enhance local partnerships through programming and events. The entertainment of the night was the always delightful local band Elementos, bringing precisely that, an element of fun and great spirit to the event, making the launch party and fall preview at KVDA an exciting evening to remember.

The Lucha Libre ring

KNSO Fresno Sets-up Camp at the Big Fresno Fair

KNSO Fresno participated in this year’s Big Fresno Fair from October 7-18. The Big Fresno Fair was founded in 1884 is the Central Valley’s largest annual event attracting over half a million people every year. KNSO hosted three events at the fair. On October 10 over 200 people attended the Mexico vs. El Salvador viewing party at the Sports Zone of the Fair. Those in the VIP area received KNSO hats and Mexican National Team t-shirts. Viewers also participated in a raffle where jerseys and soccer balls were given away. The following day KNSO launched holaciudad! by hosting the Mi Pronostico Del Tiempo mini-studio with fair attendees taping their own weather reports that they could later view on the website. The last day of the fair KNSO sponsored Lucha Libre. The crowd was entertained with mini-luchadores and famous wrestlers from Mexico. The turnout was fantastic and the first 200 people received commemorative t-shirts. KNSO’s booth was extremely popular during the entire Big Fresno Fair.

WWSI Philadelphia Shines at Annual TV Showcase Luncheon

The television stations of the greater Philadelphia area gathered at the Annual TV Showcase Luncheon on September 10 at the Loews Hotel in Philadelphia for the new fall season kick-off hosted by the Philly Ad Club. Each station presented short video presentations of upcoming programming and station updates. WWSI Philadelphia took advantage of the opportunity to share highlights of local programming, launch holaciudad! and emphasize the importance of the Hispanic market.

Promotional Ad for partnership

WRMD Tampa and Local Newspaper Partner to Promote Novela

WRMD Tampa and CENTRO Tampa newspaper joined forces to promote one of Telemundo’s hottest telenovelas, Más Sabe El Diablo. This unique promotion combines television, internet, and print campaigns encouraging WRMD viewers to post comments about the latest episodes of Más Sabe El Diablo by visiting CENTRO Tampa’s website. Viewers also submit opinions via mobile phone and by texting. Each month, one lucky winner is selected to receive a special prize courtesy of WRMD and CENTRO Tampa.

Liliana Henao, Nicole Quiroga, and Michelle Vargas

WZDC Washington Hosts 360 Launch Party

WZDC Washington, DC invited clients and community partners to preview original Telemundo programming, their new website holaciudad!, and learn more about the station’s innovative community events. Telemundo celebrity Michelle Vargas who plays Perla Beltran in Más Sabe el Diablo emceed the event along with Liliana Henao, Telenoticias Washington news anchor. The event was held at Guarapo, a local restaurant in Arlington, Virginia, where everyone enjoyed great food, beverage and entertainment which included a belly dancer, salsa dancers and a video presentation of all that WZDC Washington, DC has to offer.

Victor Manuelle entertains the crowd

WNEU Boston Energizes Latino Family Festival

WNEU Boston participated in the Comcast Latino Family Festival at Fenway Park on August 2. WNEU local personalities kept the crowd motivated and provided information on stage about Telemundo programming. Angel Salcedo, from Encuentro Latino greeted the crowd, Johnny Peguero provided Red Sox updates and promoted El Reporte de los Red Sox, and Telecam star Yanira Gonzalez was the perfect choice to speak about Miss Universe. The event brought together organizations throughout the Latino community and included live musical performances by New York based band Bachata Heightz, and the main attraction salsa legend Victor Manuelle. The event also included a major health fair aimed at increasing the community’s awareness of important health issues. Last but not least, a little entertainment was provided by Manny Carrasco and 2Parranda Latinas, Las Parranderas.

Making the world’s largest enchilada

KTDO El Paso Participates in the Whole Enchilada Fiesta

The Southern New Mexico cool breeze carried the wonderful smells to every hungry soul at the Whole Enchilada Fiesta in Las Cruces September 25-27. Over 20,000 people enjoyed a terrific weekend that was loaded with fun, music, and, of course, the world's largest enchilada. KTDO added to the festivities by giving away prizes and showing their neighbors to the north just how much fun they are. Viewers took pictures for holaciudad! and appreciated the KTDO hats and Más Sabe El Diablo visors to protect them from the hot sun. Jessica Mata, Miss La Feria de la Familia, made her first public appearance during the Whole Enchilada Parade on Saturday. She was aided by Rocio Madrid and Claudio Herrera from Que No Ves Somos Tres, KTDO’s local show. When the sun went down, the fun didn't stop, as thousands danced the night away to music from Los Lobos, The James Douglas Show and Michael Salgado. It was three days that will be remembered for a long time.

The stadium full of fans in Mexico City

Telenoticias Washington Deportes from El Salvador

This fall, Gustavo Cherquis, of Telenoticias Washington travelled to El Salvador to report on the important soccer match between El Salvador and Mexico. He broadcast exclusive interviews, images of Carlos de los Cobos, the coach of the national team in action and reactions from the Salvadorian fans. Gustavo captured all the action prior to this crucial game on October 9, which was then broadcast throughout the DC metropolitan area. Mexico secured a spot in the World Cup with a 4-1 win over El Salvador.

ZGS Establishes National Sales Office in LA

ZGS Communications has established a National Sales Office in the Telemundo Network Los Angeles office. Jasmine Rezai has been named National Sales Manager and she will lead that effort. The establishment of a ZGS National Sales Office in Los Angeles marks the continued investment in the growing Hispanic market.

A mini-studio participant in Fresno tapes her weather report

holaciudad!

holaciudad! is now available in nine ZGS markets: Boston, El Paso, Fresno, Hartford, Orlando, Philadelphia, Providence, Tampa, and Washington DC. In addition to posting local news, events and information to holaciudad! each station is using the site to brand and market local initiatives. Orlando included community voting for its annual Triunfadores Awards. Hartford, Orlando, Tampa and Fresno hosted “Mi pronóstico del tiempo”, an interactive weather station, at the local La Feria de la Familia. holaciudad! has also been very successful with its contests, each one increasing traffic steadily. Marc Anthony in Philadelphia; Wisin and Yandel in Orlando; “Paquetazo” for the Mexico vs. Colombia game in El Paso; and tickets for DC United vs. Real Madrid in Washington DC have been among the most popular giveaways. Also new is the partnership between WWSI Philadelphia and La Mega 1310AM which features the Top 10 most requested songs of the week.

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