Eduardo’s Corner

We have had an exciting and extremely busy fall packed with a variety of station activities. We ended the Feria season with well attended and excellently produced events that once again made an incredible impact in the communities we serve. I am pleased to share that holaciudad! has launched in 9 ZGS markets. With our broadcast, radio and web properties the ZGS Station Group has a tremendous reach and opportunity. Our multiplatform approach in all of our markets allows us to have a stronger presence, deliver additional content, cross-promote, and compliment our programming. We have an amazingly strong network of media that we continue to maximize to its potential. holaciudad! has delivered over one million impressions since its inception and has hosted visitors from every state and over 100 countries. In the last 3 months the reach of internet users visiting the site has grown over 60%. As you can see our integrated approach allows for new opportunities, increased localism, and of course more options and diversity for our audience, clients and partners. Thanks to everyone for your continued contributions and for embracing and enhancing this multiplatform approach. We are serving our communities and partners better than ever while also increasing the livelihood of our business. Un gran abrazo y saludos a todos.

ZGS in the Community

Before, During and After the Storm with WTMO Orlando

WTMO Orlando prepared Central Florida residents with the 5th edition of the Alerta de Huracan hurricane preparedness guide. The guide contains tips and informative articles presented by Sergio Gonzalez, Telenoticias Orlando weather presenter. Sponsors included the American Red Cross, Central Florida Honda Dealers, Winn Dixie and 411 Pain.

This year’s Alerta de Huracan

WWSI Philadelphia Supports Arts and Education

WWSI Philadelphia sponsored the kick-off network event for Feria del Barrio, held at Isla Verde in the heart of the Latino community. Feria del Barrio is an event sponsored by Taller Puertoriqueño, a local organization that helps foster arts and educational programs for the greater Philadelphia area. Attendees included local government leaders, event sponsors and the entire WWSI Philadelphia team. WWSI Philadelphia continues to strengthen its ties to the Spanish speaking community in Pennsylvania, Delaware and South Jersey.

The stage at Feria del Barrio
WNEU Boston Celebrates at the Dominican Festival
WNEU Boston caught up with Aneudy Lara at the Dominican Festival on August 16 at Franklin Park. Lara is a member of the Miami band Local 3, and plays “Mocho” in Más Sabe el Diablo. He hails from New England and was pleased to celebrate the festival’s 29th anniversary. The free event was filled with contemporary performers of salsa, merengue and bachata.
Aneudy Lara shows his WNEU pride

Back To School with WWDT Ft. Myers-Naples

Every Year the Multicultural Centre of Southwest Florida gives away school supplies and back packs to more than 2,000 children in need. This year was no different. Students from all over the area stood in line with their parents on August 2 at the Harborside Event Center to receive the school supplies. They also participated in fun activities and games, received free eye exams, haircuts and ice cream. WWDT Ft. Myers-Naples was the only Spanish-language station supporting this amazing event.
Students receive supplies
VIVA 900 Rocks National Night Out

VIVA 900 participated in the 26th Annual National Night Out a unique crime and drug prevention event on August 4. Participants met at the Langley Park Community Center. Neo Lobo, Mavi Baez, German Chavez and Indira Terrazas broadcasted the afternoon show live on location. Mavi Baez also emceed the event. There was music, games, rides and plenty of food.

Neo Lobo interviews a VIVA listener
WZDC Washington Takes Part in Fiesta Musical

WZDC Washington DC sponsored the annual Fiesta Musical at the National Zoo on September 20 in celebration of Hispanic Heritage Month. With animal demonstrations, music, dancers, traditional crafts, and Latin American foods, the event offered something for everyone.

Liliana Henao and Andrea Sarralde work the WZDC booth
WWSI Philadelphia Recognizes Community Leaders

WWSI Philadelphia sponsored the luncheon celebration of the Latin American Community Center in Wilmington, Delaware. This is an annual celebration where community leaders gather to recognize and honor Latino leaders in the area. Congratulations to the Latin American Community Center for its 40 years of continuous advocacy on behalf of the Latino community in Delaware and surrounding areas.

VIVA 900 Presents Legal Clinic

Viva 900 participated in the third legal clinic together with representatives from several Latin American embassies. VIVA’s radio program Viva mi Tierra broadcast live from the clinic which was held at Adelante Financial in Washington DC. The focus of the event was to help provide support to the community through information and services, provided free to everyone in attendance. Topics included asylum, citizenship, deportation, TPS, work visas, change of address, and residency. Good music, entertainment, and free gifts and services provided a good time for all.

VIVA listeners are recognized at the legal clinic
Employee Recognition

Jaime Peluffo, reporter for KVDA San Antonio received the prestigious Lone Star EMMY Award for Outstanding Achievement. His story African Presence in Mexico was honored in the category Historic/Cultural – News Single Story/Series/Feature. The story was about an exhibit of the African influence in Mexico long ignored by society and the Mexican government.The 7th Annual Lone Star EMMY Awards Celebration took place on October 17 in Dallas. Conteo de Noticias-Texas received a total of 4 Lone Star EMMY Awards. The Lone Star EMMY represents the most experienced and talented television professionals from all disciplines of the industry and from all of Texas’ 19 television markets.

Jaime with his EMMY

Liliana Henao, news anchor for WZDC Washington emceed MANA’s 20th Annual La Primeras Awards Gala Honoring Latina Achievement on October 6 at the Women in Military Service for America Memorial at Arlington National Cemetery. Don Browne, President of Telemundo Network received the Visionary Diversity Leader of the Year Award and José Diaz Balart, news anchor for Telemundo was in attendance to receive the Leadership Award on behalf of his mother Hilda Diaz-Balart.

WNEU Boston Receives Coveted Recognition
Telemundo’s hit novela Sin Senos No Hay Paraíso was voted the BEST Hispanic Soap Opera by thousands of readers of El Planeta, Boston’s Spanish-language newspaper and TuBoston.com. Sin Senos beat out other nominees including Univision’s Las Tontas No Van Al Cielo and Mañana Es Para Siempre.

Baby Announcements

Valentina Luna Eburne
September 9
Daughter of Gabriela Eburne, Marketing Director WWSI Philadelphia

Gael Alexander Gonzalez September 28
Son of Lizette Vargas, National Sales

Chason Diaz
October 20
Son of Monic Diaz, Traffic Manager KTDO El Paso

New Members of the ZGS Family
KNSO Fresno
Jessica Day
Margie Ortiz
Jorge Perez
Eva Rodriguez
KTDO EL Paso
Marcos Carrera
Alonso Velasquez
WRDM/WDMR Hartford/Springfield
Benjamin Diaz
Antonio Espinosa
Jamie Traverso
WRIW Providence
Stephanie Castaños
Creusa Pereira
KVDA San Antonio
Matthew Corley
Candida Garcia
Jennilyn Lohmer
Raul Vega
Edward Romero
WRMD Tampa
Mauricio Angel
Giovanni Ortiz
Gabriela Soto
WZDC Washington DC
Ever Dinarte
Jessica Gomez
ZGS
Christopher Garra
Jasmine Rezai
La Feria de la Familia

Over the past months ZGS stations have hosted La Feria de la Familia in several markets. La Feria is a ZGS signature event designed to provide information, services in a festive, family atmosphere free to the public. It is an interactive expo of exceptional quality, guaranteed to inform, empower and entertain. In each city, ZGS stations create a unique event that caters specifically to their respective markets and communities. Here are the highlights:

WTMO viewers celebrate at Feria

WTMO Orlando Experiences Record Participation
August 22

Over 21,000 people attended and more than 150 companies participated in WTMO Orlando's La Feria at Osceola Heritage Park. The event commenced with a ribbon cutting ceremony where local leaders praised WTMO and its continued commitment to the community. Raymond Arrieta, comedian and personality from Telemundo's morning show Levántate, kept the crowd laughing with his amusing stand-up act. Vanessa Hauc of Al Rojo Vivo and Jessie Camacho of Descontrol signed autographs and interacted with fans. The Telenoticias Orlando news team reported live from the event and the Entre Nos team motivated the crowd. Musical performers included Grupo Mania, Xtreme, P1, Latin Wave and Prodigio Claudio. As in years past, the Osceola County Health Department gave free back to school immunizations. There were a variety of booths offering free health screenings including eye exams, diabetes screenings, cholesterol checks, and HIV testing. Publix Sabor, WTMO and holaciudad! presented Mi Pronóstico Del Tiempo, where participants taped their own versions of a weather report. The event has become the summer tradition that everyone looks forward to in Orlando.

The ribbon cutting ceremony with Mayor Cook, Penélope Menchaca and Ana María Polo

KTDO El Paso is Recognized by the City
September 13

KTDO El Paso's La Feria took place at the El Paso Convention Center with over 7,000 participants and 97 companies. KTDO’s event was honored by Mayor John Cook and the City of El Paso with a proclamation which recognized La Feria de la Familia as the official start of National Hispanic Heritage Month activities in El Paso. The entertainment stage was emceed by Rocio Madrid and Claudio Herrera hosts of KTDO’s local show Que No Ves Somos Tres. Telemundo stars Penélope Menchaca, host of the wildly popular dating show 12 Corazones and Ana María Polo, host of the hit show Caso Cerrado interacted with fans. The live version of 12 Corazones succeeded in making two love matches and was a crowd favorite. Vikki Carr, Latin Grammy Lifetime Achievement award winning singer and El Paso native surprised the crowd with an impromptu performance. Event attendees received valuable information and resources throughout the day including free flu shots, eye exams, blood and glucose screenings, and weight management tips. A new addition to this year's event was the Miss La Feria de la Familia Pageant. The panel of judges which included Ana María Polo crowned Jessica Mata as the first Miss La Feria El Paso. The day concluded with a tremendous performance by renowned Mexican Cumbia group Chicos de Barrio.

Raymond Arrieta poses with a fan

Over 10,000 Attend WRDM/WDMR Hartford/Springfield's Feria
September 27

More than 10,000 people attended WRDM/WDMR Hartford/Springfield's 4th Annual La Feria de la Familia at the Connecticut Expo Center in Hartford. Over 65 companies participated. Raymond Arrieta entertained the crowd with his hilarious performance. Penélope Menchaca took the stage with Arrieta as master of ceremonies. Omar Morales former host of Salu2 Nueva Inglaterra was a surprise guest and Yanira Gonzalez of Telemundo New England’s Telecam reported from La Feria. Musical guests included NG2, Charlie Cruz, El Chi Chi de La Bachata, Pana and Veronica Robles. This year the event brought Zumba to the dance floor. United Health Care offered free health screenings including diabetes screenings and cholesterol checks while other exhibitors provided informational services and free consultations. WRDM/WDMR and holaciudad! presented Mi Pronóstico Del Tiempo.

Ana María Polo with fans in Tampa

WRMD Tampa Celebrates 5th Annual Event
October 4

WRMD Tampa celebrated their 5th Annual La Feria de La Familia with over 12,000 people and more than 80 participating companies at the Tampa Convention Center. The stage was emceed by Penélope Menchaca and Luis Lopez, President of The Hispanic Alliance of Tampa Bay. Telemundo star Ana María Polo signed autographs and greeted fans. Sony Music recording artists NG2 and Charlie Cruz along with reggaeton sensation Miguelito thrilled the crowd with their Latin beats. The Kids Stage presented educational activities from the Museum of Science and Industry, dance performances from Americas Ballet School and Hip Expressions, and a puppet show from the Tampa Bay Performing Arts Center. Various health organizations provided complimentary health screenings including cholesterol and blood pressure checks, diabetes screenings and CPR demonstrations. Tampa's Institute of Technology Inc. gave away scholarships and the Museum of Fine Arts and the Salvador Dali Museum provided information about upcoming exhibitions and educational programs. WRMD, State Farm and holaciudad! presented Mi Pronostico Del Tiempo.

Manuel Pábora in his new car

WZDC Washington Offers Information, Entertainment and Activities
October 18

WZDC Washington, DC hosted the 7th Annual La Feria de la Familia at the DC Armory with a wide variety of information, entertainment and activities for the entire family. The event celebrated Hispanic Heritage month and included over 100 participating companies. La Feria attendees received free health and wellness check-ups, product samples, prize giveaways and legal and financial advice. The Demonstration Stage offered activities ranging from capoeira to belly dancing. A participant favorite was the opportunity to tape a customized weather report in the Telenoticias Washington mini-studio. Penélope Menchaca emceed the event and hosted a live version of 12 Corazones with local participants. Raymond Arrieta entertained the crowd with his hilarious stand-up act. Fans were excited to see Angeline Moncayo who plays Marina in the popular novela Más Sabe el Diablo. The Network stars and the Telenoticias Washington news team signed autographs and took pictures with fans. La Feria participants also enjoyed the chart-topping hits from salsa performers Carolina La O and Frankie Negron. Negron concluded the event with his most recent hit Adicto A Tu Piel and surprised the crowd with renditions of old favorites. The excitement culminated with the annual grand prize giveaway of a Toyota Yaris. This year's lucky winner was Manuel Pábora.

Spotlight
Cape Coral welcomes WWDT

WWDT Ft. Myers-Naples Expands Coverage

WWDT Ft. Myers-Naples is now available on Comcast’s channel 15 in the Cape Coral area. The inclusion further expands WWDT’s coverage. Residents of the Cape are delighted that they will now receive the local Telemundo station which includes En Casa con Martin Ycaza, a local magazine show that airs weekdays at 11:30 am and VIP, a local entertainment program that airs weekly on Sundays at 11:30 am. WWDT has experienced steady growth and is recognized in the community for its local leadership and involvement with signature events.

Triunfadores winners with Homan Machuca and Olga Aymat

WTMO Orlando Honors Community Leaders

WTMO Orlando presented the First Annual Triunfadores Awards Luncheon on October 1 at the Florida Hotel and Conference Center. The awards luncheon celebrated Triunfadores, those who have triumphed and made a difference in the community. Triunfadores is also a weekly segment that has been a part of WTMO local news, Telenoticias Orlando, since 2005. Categories and winners included: Angel Martinez, La Rondalla de Orlando, Arts and Entertainment; Dora Tora, La Prensa Orlando Newspaper, Business; Jose Maunez Cuadra, University of Central Florida, Education; Mildred Fernandez, Orange County Commissioner, Government and Law; Mirna Chamorro, Orange County Health Department, Health; Carmen Carrasquillo, Osceola Council on Aging, Non-Profit; Father Miguel Gonzalez, Diocese of Orlando, Of the People; Camille Alicea, Kissimmee Police Department, Security; and Senator Mel Martinez Triunfador of the Year. The 2009 Awards was sponsored by JetBlue Airways, The Home Depot and by holaciudad! . Winners were selected by viewers of WTMO online at www.holaciudad.com.

Cindy Zavala receives her award

WZDC Washington Holds Hispanic Heritage Essay Contest

WZDC Washington in association with NBC 4 hosted the annual Hispanic Heritage Essay Contest Reception on September 30 at NBC Studios in Washington, DC. The reception honored the 7 essay finalists from area high schools who gave their opinions on why Hispanic Heritage Month is important. Each year WZDC and NBC 4 partner to offer students in the Washington, DC metropolitan area the opportunity to win scholarships, prizes and recognition through and essay contest focusing on Latino culture. Essayists are asked to write a 1,000 word response to the question, “Why is Hispanic Heritage Month Important?” The essays are then sent to a panel of judges, consisting of community leaders and partners, who select the finalists in the competition. The top essayists are then invited to the reception where they are encouraged by local media personalities and celebrated by teachers, mentors and family. The top 3 students were asked to share their essays with the audience before being awarded their educational awards. The first place winner also receives a brand new laptop. This year’s winner was Cindy Zavala.

The VIVA 900 team with Ricardo Arjona

VIVA 900 AM Celebrates 8th Anniversary

VIVA 900 AM celebrated its 8th anniversary on August 6 by giving away 300 tickets to the Ricardo Arjona concert at the Patriot Center. VIVA was honored to receive calls from so many listeners who reminisced about the most memorable shows over the past 8 years. VIVA also received well wishes from many community partners.

Party attendees watch the programming presentation

KVDA San Antonio Previews Programming

KVDA San Antonio hosted a highly anticipated launch party and fall preview on October 1 at their station. The staff at KVDA was proud to give clients, agencies, community leaders and elected officials, a close look at what ZGS Communications is all about, and a sneak peek of Telemundo's exciting new programming. The party also highlighted holaciudad! launching soon in San Antonio. Guests left knowing that KVDA and ZGS will continue to strengthen the community and enhance local partnerships through programming and events. The entertainment of the night was the always delightful local band Elementos, bringing precisely that, an element of fun and great spirit to the event, making the launch party and fall preview at KVDA an exciting evening to remember.

The Lucha Libre ring

KNSO Fresno Sets-up Camp at the Big Fresno Fair

KNSO Fresno participated in this year’s Big Fresno Fair from October 7-18. The Big Fresno Fair was founded in 1884 is the Central Valley’s largest annual event attracting over half a million people every year. KNSO hosted three events at the fair. On October 10 over 200 people attended the Mexico vs. El Salvador viewing party at the Sports Zone of the Fair. Those in the VIP area received KNSO hats and Mexican National Team t-shirts. Viewers also participated in a raffle where jerseys and soccer balls were given away. The following day KNSO launched holaciudad! by hosting the Mi Pronostico Del Tiempo mini-studio with fair attendees taping their own weather reports that they could later view on the website. The last day of the fair KNSO sponsored Lucha Libre. The crowd was entertained with mini-luchadores and famous wrestlers from Mexico. The turnout was fantastic and the first 200 people received commemorative t-shirts. KNSO’s booth was extremely popular during the entire Big Fresno Fair.

WWSI Philadelphia Shines at Annual TV Showcase Luncheon

The television stations of the greater Philadelphia area gathered at the Annual TV Showcase Luncheon on September 10 at the Loews Hotel in Philadelphia for the new fall season kick-off hosted by the Philly Ad Club. Each station presented short video presentations of upcoming programming and station updates. WWSI Philadelphia took advantage of the opportunity to share highlights of local programming, launch holaciudad! and emphasize the importance of the Hispanic market.

Promotional Ad for partnership

WRMD Tampa and Local Newspaper Partner to Promote Novela

WRMD Tampa and CENTRO Tampa newspaper joined forces to promote one of Telemundo’s hottest telenovelas, Más Sabe El Diablo. This unique promotion combines television, internet, and print campaigns encouraging WRMD viewers to post comments about the latest episodes of Más Sabe El Diablo by visiting CENTRO Tampa’s website. Viewers also submit opinions via mobile phone and by texting. Each month, one lucky winner is selected to receive a special prize courtesy of WRMD and CENTRO Tampa.

Liliana Henao, Nicole Quiroga, and Michelle Vargas

WZDC Washington Hosts 360 Launch Party

WZDC Washington, DC invited clients and community partners to preview original Telemundo programming, their new website holaciudad!, and learn more about the station’s innovative community events. Telemundo celebrity Michelle Vargas who plays Perla Beltran in Más Sabe el Diablo emceed the event along with Liliana Henao, Telenoticias Washington news anchor. The event was held at Guarapo, a local restaurant in Arlington, Virginia, where everyone enjoyed great food, beverage and entertainment which included a belly dancer, salsa dancers and a video presentation of all that WZDC Washington, DC has to offer.

Victor Manuelle entertains the crowd

WNEU Boston Energizes Latino Family Festival

WNEU Boston participated in the Comcast Latino Family Festival at Fenway Park on August 2. WNEU local personalities kept the crowd motivated and provided information on stage about Telemundo programming. Angel Salcedo, from Encuentro Latino greeted the crowd, Johnny Peguero provided Red Sox updates and promoted El Reporte de los Red Sox, and Telecam star Yanira Gonzalez was the perfect choice to speak about Miss Universe. The event brought together organizations throughout the Latino community and included live musical performances by New York based band Bachata Heightz, and the main attraction salsa legend Victor Manuelle. The event also included a major health fair aimed at increasing the community’s awareness of important health issues. Last but not least, a little entertainment was provided by Manny Carrasco and 2Parranda Latinas, Las Parranderas.

Making the world’s largest enchilada

KTDO El Paso Participates in the Whole Enchilada Fiesta

The Southern New Mexico cool breeze carried the wonderful smells to every hungry soul at the Whole Enchilada Fiesta in Las Cruces September 25-27. Over 20,000 people enjoyed a terrific weekend that was loaded with fun, music, and, of course, the world's largest enchilada. KTDO added to the festivities by giving away prizes and showing their neighbors to the north just how much fun they are. Viewers took pictures for holaciudad! and appreciated the KTDO hats and Más Sabe El Diablo visors to protect them from the hot sun. Jessica Mata, Miss La Feria de la Familia, made her first public appearance during the Whole Enchilada Parade on Saturday. She was aided by Rocio Madrid and Claudio Herrera from Que No Ves Somos Tres, KTDO’s local show. When the sun went down, the fun didn't stop, as thousands danced the night away to music from Los Lobos, The James Douglas Show and Michael Salgado. It was three days that will be remembered for a long time.

The stadium full of fans in Mexico City

Telenoticias Washington Deportes from El Salvador

This fall, Gustavo Cherquis, of Telenoticias Washington travelled to El Salvador to report on the important soccer match between El Salvador and Mexico. He broadcast exclusive interviews, images of Carlos de los Cobos, the coach of the national team in action and reactions from the Salvadorian fans. Gustavo captured all the action prior to this crucial game on October 9, which was then broadcast throughout the DC metropolitan area. Mexico secured a spot in the World Cup with a 4-1 win over El Salvador.

ZGS Establishes National Sales Office in LA

ZGS Communications has established a National Sales Office in the Telemundo Network Los Angeles office. Jasmine Rezai has been named National Sales Manager and she will lead that effort. The establishment of a ZGS National Sales Office in Los Angeles marks the continued investment in the growing Hispanic market.

A mini-studio participant in Fresno tapes her weather report

holaciudad!

holaciudad! is now available in nine ZGS markets: Boston, El Paso, Fresno, Hartford, Orlando, Philadelphia, Providence, Tampa, and Washington DC. In addition to posting local news, events and information to holaciudad! each station is using the site to brand and market local initiatives. Orlando included community voting for its annual Triunfadores Awards. Hartford, Orlando, Tampa and Fresno hosted “Mi pronóstico del tiempo”, an interactive weather station, at the local La Feria de la Familia. holaciudad! has also been very successful with its contests, each one increasing traffic steadily. Marc Anthony in Philadelphia; Wisin and Yandel in Orlando; “Paquetazo” for the Mexico vs. Colombia game in El Paso; and tickets for DC United vs. Real Madrid in Washington DC have been among the most popular giveaways. Also new is the partnership between WWSI Philadelphia and La Mega 1310AM which features the Top 10 most requested songs of the week.

WNEU Boston - KTDO El Paso - WWDT Ft. Myers-Naples - KNSO Fresno
WRDM Hartford - WTMO Orlando - WWSI Philadelphia - WRIW Providence
KVDA San Antonio - WDMR Springfield - WRMD Tampa - WZDC Washington DC

www.holaciudad.com
WGES 680am - WILC VIVA 900am - WAMA 1550am

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ZGS Communications.
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